Getting The Most Out Of Google Analytics

Getting The Most Out Of Google Analytics

You’ll be surprised at what you can learn about how your customers are finding you.

Sometimes it’s all too easy to get so close to your product that you lose the ability to be objective. You may find yourself in a similar situation with your website. What may seem like a finely honed marketing tool may be in need of a tune-up. Google Analytics is a free tool designed to analyze up to fifty web pages and generate detailed reports on each page’s performance. It can show you how visitors found your site, how they explored it, and advise you on what to do to enhance their visit. Signing up for Google Analytics is as easy as signing up for an email account, and even though the service is free, it’s remarkably thorough in the information it can provide on your website’s performance.

Top benefits

• If you have a Google Adwords account, you can see your Analytics reports on a separate tab. It’s easy to link the two accounts together, and it allows advertisers to compare their ads’ performance so they can utilize the best-performing ads. Analytics will also track other Google products, including AdSense.
• The Top Contest report lets you know which of your pages are driving the most views. If a page is showing a high bounce rate from viewers abandoning the page, this could be an indication that there are design issues with the page.
• In Google Analytics, “Goals” are website pages that become conversions for your site such as a purchase confirmation page or a thank you page that is seen in response to usage of a form on your site. By setting up Goals, you can gain insight as to which visitors are being converted to customers.
• Google Analytics can be shared within your organization so other key members of your staff can benefit from the myriad reports available, and you can act as the account administrator to determine exactly what access permissions each staff member is allowed.
• There are over 80 reports with drag and drop features available to give you insight to how your web pages are performing. You can also set up custom reports that will allow you to filter your information in whatever configuration makes the most sense for your business.

Navigating the Analytics interface

In the upper left corner of the orange page bar is a link (“Analytics settings”) that takes you back to your settings page for an overview of your accounts and profiles. There, you’ll be able to edit all your accounts and profiles. And from that page, you will be able to view your Google Analytics tracking code. Goals are also easily created there.

Also on the Analytics interface page, there is a drop down menu in the top orange page bar that lets you navigate quickly to any of your accounts. In the upper right corner of the Analytics interface is a “Settings” link that differs from the “Analytics settings” link. This “Settings” link allows you to determine which email addresses are associated with your account, and lets you determine which email notifications you want sent and to whom they should go.

To the right of the “Settings” link is a “My Account” link that will show you all of your Google accounts on one page. To the right of “My Account” you will find a “Help” link that offers support content from Google’s Help Center, Analytics Help Group, and others culled from over 30,000 pages of help-related content. Finally, at the right of the “Help” link is the “Sign Out” link.

Contact us for more assistance

Once you’ve set your site up for Google Analytics, contact us and let us show you how we can improve your site through our exclusive bespoke web design and search engine optimization. We’ll even throw in a free, comprehensive report to show you just how well your site performs for Google and all the other search engines.