User Friendly Website Designs
We design websites to be functional, easy to navigate, and fast to load.
Web design is a science that is constantly evolving, but one thing remains true to good website design – there has to be a clear purpose to the website. Our websites communicate a clear purpose to the user through a variety of design functions that make your site functional and simple to use. After all, that’s crucial to getting people to return. And we can adapt that functionality to your existing site, or create an entirely new site based on the exact needs of your business. With our designs, you have complete input on every component.
Reviewing your website’s design
If you’re not getting all you can from your website, try building some tracking data through Google Analytics, a free tool that can enlighten you on which pages work and which don’t. And when you find pages that aren’t working, it will be wise to review its design and consider these ideas:
Navigation: How easy is it for a complete novice to navigate your site? If you designed it yourself or if you’ve lived with your site’s design for a long enough period of time, it’s a good idea to step back and watch someone unfamiliar with your site as they attempt to navigate. What may seem like obvious function or process to you may in fact be completely invisible or incomprehensible to a new visitor. And if a site is difficult to navigate once they get in, chances are they aren’t going to stay long.
Site map: This is one tool that can aid site navigation and help increase search engine rankings. Use visual aids to help walk visitors through the process of getting from point A to point B on your site. This complements navigation and can be beneficial in getting customers right to the page where merchandise is selected then the next page to close out their purchase.
Banner ads: These annoying ads take up a lot of site space and generate very little return. Visitors tend to shy away from them and look for a cleaner, more functional presentation. Handy links that get them what they came to your site for will do more to lead them to more time spent on your site and greater potential for purchases.
Browser compatibility: Remember that your site’s design needs to accommodate the major browsers, including Internet Explorere, Firefox, and Safari. And new browsers are being introduced, like Google Chrome and Opera – so once you’ve designed your site, try navigating it and going through all the functions your customers would on each browser type. See if there are any issues with pages loading or operating correctly and that visuals, graphics, animations, and links all perform as they should. If your site isn’t functional on the major browsers, you’ll lose customers before they even get in the door – and worst of all, you may never know it unless you test different browsers on your site.
Website designers who listen to you
Since we don’t use preformed templates in designing your website, you get the unique opportunity to work with our designers and build a winning relationship with them. You have total input into the design, and our team approaches the task at hand as one of proactive problem solving. Whatever the unique challenges of your business, our designers are prepared to find a creative solution. We’ve done it for years, and our designers are among the best and most-respected in the industry. We offer custom design that meets the needs of your business and is easy for your customers to use. Even if your old site just needs a makeover, our designers can deliver the results you want.
Thursday, 25 June 2009
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