What you don’t know can hurt you and your business.

Increase Your Traffic With Google Analytics



If you’ve ever wanted to learn more about what makes your website work (and what makes it NOT work) there is a free tool available to assist you in accessing more data about your website traffic. It’s available from search engine giant Google, and it’s called Google Analytics. Google Analytics is available at http://analytics.google.com and is capable of providing a motherlode of useful information you can apply to improving your website’s performance. The level of sophistication is quite impressive, with over 80 reports available and even more custom reports you can create. There are also graphs and charts, and areas that allow you to test new content out against visitor usage data.

First steps for learning Google Analytics tutorial

Instead of overwhelming you with confusing numbers and pie-charts that can leave you lost in a sea of indecision, Google Analytics actually gives you information you can use to make sound business decisions on your advertising and web site’s design. You’ll learn what keywords are working to bring in the highest volume of business, which ads are generating the best response, and which pages and content are giving you the best bang for your buck. And Google offers a free online course to help you learn all you need to know.

Introductory Lesson: Here, you’ll learn how Google Analytics works, how to set data sharing preferences, how often your data is updated and how it’s stored.

Navigating Google Analytics interface: This tutorial shows you how to set date and comparison ranges, how to email reports to others at your company, how to export your data, and how to sort report data.

How to install your tracking code for Google Analytics: Learn how to create your new account and where to install the tracking code, how to verify your tracking code installation, and tips on websites that may require customization in order to allow Analytics to track data.

Tutorial to learn how to interpret Google Analytic’s reports

Guidelines on interpreting reports: See how to interpret the data you’re getting from Google Analytics, and how to see trends in your data.

Understanding page views, visits, and visitors: This is where to go to find information on your site’s page views, visits, and visitors. You’ll learn how this data is calculated, and learn key differences between unique visitors and returning visitors.

Time metrics: This tutorial helps you gain insight on the amount of time being spent on each individual page, as well as how time spent on your site is calculated by Google Analytics.

Your site's traffic sources: You’ll learn exactly what is driving traffic to your website, and what traffic sources are doing the best job of driving visitors to your site. This is also a great place to learn more about keyword reports so you can fine-tune the ones you’re using.

Site content reports: You’ll learn which pages your visitors are finding first and what you can learn from those landing pages, and you’ll learn more about Google Analytics’ Navigation Summary reports.

Once you’ve viewed these tutorials, you’ll have a good fundamental understanding of what Google Analytics can do to help you improve your site. There are many more tutorials available that will let you get deeper into the data, and once you take a look under the hood, contact us for information on how we can help you tune your site up through search engine optimization, additional content services, web hosting and more. When you partner with us, you’ll learn how our clean, bespoke designs will help you maximize traffic and you’ll notice the improvement in your Google Analytics tracking.