Web Design

It may not have been noticed in the whirlwind of online transactions on Web sites like eBay or Amazon , but e-commerce turned 25 on Tuesday.

On March 4, 1983, the husband-wife team of Alex Randall and Cameron Hall quietly launched a business revolution that was then the stuff of dreams, when their year-old company, Boston Computer Exchange, sold a computer "on line" to a buyer in South America.
Randall and Hall had started their company as a clearinghouse for buying and selling computers at a time when PCs like the Apple 2, Tandy, IBM PC and Sinclair were first becoming available.

"Almost nobody outside of universities had computers,". "But we could see it coming. It's like Bill Gates' story of having a computer in every home: We recognized that eventually you'd be able to trade all kinds of things this way."

The Long View It required a long-range vision, Randall said.
"In 1983, the only people who had computers were bleeding-edge aficionados," he recalled. "The only thing we could trade was computer equipment. There was no market for fresh fruit delivered to your door. The only people out there were computer users and people looking to buy computers."

Randall said he and Hall developed a marketplace where computer users could upgrade from old units.

The two started at a meeting of the Boston Computer Society with trading cards and conducted hundreds of transactions over the phone. They began to dominate trading in used computers as a paper and pencil company, Randall said.

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