User Friendly Website Designs
We design websites to be functional, easy to navigate, and fast to load.
Web design is a science that is constantly evolving, but one thing remains true to good website design – there has to be a clear purpose to the website. Our websites communicate a clear purpose to the user through a variety of design functions that make your site functional and simple to use. After all, that’s crucial to getting people to return. And we can adapt that functionality to your existing site, or create an entirely new site based on the exact needs of your business. With our designs, you have complete input on every component.
Reviewing your website’s design
If you’re not getting all you can from your website, try building some tracking data through Google Analytics, a free tool that can enlighten you on which pages work and which don’t. And when you find pages that aren’t working, it will be wise to review its design and consider these ideas:
Navigation: How easy is it for a complete novice to navigate your site? If you designed it yourself or if you’ve lived with your site’s design for a long enough period of time, it’s a good idea to step back and watch someone unfamiliar with your site as they attempt to navigate. What may seem like obvious function or process to you may in fact be completely invisible or incomprehensible to a new visitor. And if a site is difficult to navigate once they get in, chances are they aren’t going to stay long.
Site map: This is one tool that can aid site navigation and help increase search engine rankings. Use visual aids to help walk visitors through the process of getting from point A to point B on your site. This complements navigation and can be beneficial in getting customers right to the page where merchandise is selected then the next page to close out their purchase.
Banner ads: These annoying ads take up a lot of site space and generate very little return. Visitors tend to shy away from them and look for a cleaner, more functional presentation. Handy links that get them what they came to your site for will do more to lead them to more time spent on your site and greater potential for purchases.
Browser compatibility: Remember that your site’s design needs to accommodate the major browsers, including Internet Explorer, Firefox, and Safari. And new browsers are being introduced, like Google Chrome and Opera – so once you’ve designed your site, try navigating it and going through all the functions your customers would on each browser type. See if there are any issues with pages loading or operating correctly and that visuals, graphics, animations, and links all perform as they should. If your site isn’t functional on the major browsers, you’ll lose customers before they even get in the door – and worst of all, you may never know it unless you test different browsers on your site.
Website designers who listen to you
Since we don’t use preformed templates in designing your website, you get the unique opportunity to work with our designers and build a winning relationship with them. You have total input into the design, and our team approaches the task at hand as one of proactive problem solving. Whatever the unique challenges of your business, our designers are prepared to find a creative solution. We’ve done it for years, and our designers are among the best and most-respected in the industry. We offer custom design that meets the needs of your business and is easy for your customers to use. Even if your old site just needs a makeover, our designers can deliver the results you want.
Monday, 29 June 2009
Thursday, 25 June 2009
User Friendly Website Designs
User Friendly Website Designs
We design websites to be functional, easy to navigate, and fast to load.
Web design is a science that is constantly evolving, but one thing remains true to good website design – there has to be a clear purpose to the website. Our websites communicate a clear purpose to the user through a variety of design functions that make your site functional and simple to use. After all, that’s crucial to getting people to return. And we can adapt that functionality to your existing site, or create an entirely new site based on the exact needs of your business. With our designs, you have complete input on every component.
Reviewing your website’s design
If you’re not getting all you can from your website, try building some tracking data through Google Analytics, a free tool that can enlighten you on which pages work and which don’t. And when you find pages that aren’t working, it will be wise to review its design and consider these ideas:
Navigation: How easy is it for a complete novice to navigate your site? If you designed it yourself or if you’ve lived with your site’s design for a long enough period of time, it’s a good idea to step back and watch someone unfamiliar with your site as they attempt to navigate. What may seem like obvious function or process to you may in fact be completely invisible or incomprehensible to a new visitor. And if a site is difficult to navigate once they get in, chances are they aren’t going to stay long.
Site map: This is one tool that can aid site navigation and help increase search engine rankings. Use visual aids to help walk visitors through the process of getting from point A to point B on your site. This complements navigation and can be beneficial in getting customers right to the page where merchandise is selected then the next page to close out their purchase.
Banner ads: These annoying ads take up a lot of site space and generate very little return. Visitors tend to shy away from them and look for a cleaner, more functional presentation. Handy links that get them what they came to your site for will do more to lead them to more time spent on your site and greater potential for purchases.
Browser compatibility: Remember that your site’s design needs to accommodate the major browsers, including Internet Explorere, Firefox, and Safari. And new browsers are being introduced, like Google Chrome and Opera – so once you’ve designed your site, try navigating it and going through all the functions your customers would on each browser type. See if there are any issues with pages loading or operating correctly and that visuals, graphics, animations, and links all perform as they should. If your site isn’t functional on the major browsers, you’ll lose customers before they even get in the door – and worst of all, you may never know it unless you test different browsers on your site.
Website designers who listen to you
Since we don’t use preformed templates in designing your website, you get the unique opportunity to work with our designers and build a winning relationship with them. You have total input into the design, and our team approaches the task at hand as one of proactive problem solving. Whatever the unique challenges of your business, our designers are prepared to find a creative solution. We’ve done it for years, and our designers are among the best and most-respected in the industry. We offer custom design that meets the needs of your business and is easy for your customers to use. Even if your old site just needs a makeover, our designers can deliver the results you want.
We design websites to be functional, easy to navigate, and fast to load.
Web design is a science that is constantly evolving, but one thing remains true to good website design – there has to be a clear purpose to the website. Our websites communicate a clear purpose to the user through a variety of design functions that make your site functional and simple to use. After all, that’s crucial to getting people to return. And we can adapt that functionality to your existing site, or create an entirely new site based on the exact needs of your business. With our designs, you have complete input on every component.
Reviewing your website’s design
If you’re not getting all you can from your website, try building some tracking data through Google Analytics, a free tool that can enlighten you on which pages work and which don’t. And when you find pages that aren’t working, it will be wise to review its design and consider these ideas:
Navigation: How easy is it for a complete novice to navigate your site? If you designed it yourself or if you’ve lived with your site’s design for a long enough period of time, it’s a good idea to step back and watch someone unfamiliar with your site as they attempt to navigate. What may seem like obvious function or process to you may in fact be completely invisible or incomprehensible to a new visitor. And if a site is difficult to navigate once they get in, chances are they aren’t going to stay long.
Site map: This is one tool that can aid site navigation and help increase search engine rankings. Use visual aids to help walk visitors through the process of getting from point A to point B on your site. This complements navigation and can be beneficial in getting customers right to the page where merchandise is selected then the next page to close out their purchase.
Banner ads: These annoying ads take up a lot of site space and generate very little return. Visitors tend to shy away from them and look for a cleaner, more functional presentation. Handy links that get them what they came to your site for will do more to lead them to more time spent on your site and greater potential for purchases.
Browser compatibility: Remember that your site’s design needs to accommodate the major browsers, including Internet Explorere, Firefox, and Safari. And new browsers are being introduced, like Google Chrome and Opera – so once you’ve designed your site, try navigating it and going through all the functions your customers would on each browser type. See if there are any issues with pages loading or operating correctly and that visuals, graphics, animations, and links all perform as they should. If your site isn’t functional on the major browsers, you’ll lose customers before they even get in the door – and worst of all, you may never know it unless you test different browsers on your site.
Website designers who listen to you
Since we don’t use preformed templates in designing your website, you get the unique opportunity to work with our designers and build a winning relationship with them. You have total input into the design, and our team approaches the task at hand as one of proactive problem solving. Whatever the unique challenges of your business, our designers are prepared to find a creative solution. We’ve done it for years, and our designers are among the best and most-respected in the industry. We offer custom design that meets the needs of your business and is easy for your customers to use. Even if your old site just needs a makeover, our designers can deliver the results you want.
Effective, powerful marketing that gets your site in front of your customers consistently.
Marketing Through Search Engine Optimization
Effective, powerful marketing that gets your site in front of your customers consistently.
There are many ways to market your website, but the most powerful way is through search engine optimization. Your customers are looking for you right now. They’re Googling and Yahooing their way across the Internet, but if your site isn’t optimized so the search engines can find you and rank you high enough to be seen, your customers will end up on another site. Even websites with far less compelling content can get ranked higher through the hottest marketing strategy on the internet – search engine optimization.
Search engine optimization tips
Your website can be optimized in a number of ways. Here are some tips for reviewing your site for search engine optimization.
• Site development. Develop your site with DIV tags rather than tables. Table-based sites tend to load more slowly than sites that aren’t developed with tables.
• Write your own unique content for your home page. Search engines can spot plagiarized content and ignore it.
• Develop a realistic set of keywords and use them on your home page. Keywords are words or phrases people would use to find your site or product, and giving them presence on your home page will improve your site’s rankings.
• Keyword placement. The closer you can place your keywords to your site’s < body > tag, the better.
• Less Flash is more. Flash content slows down page loading, and takes more code to write than text.
• Make your meta mean something. Writing a meaningful meta description instead of just randomly dropping keywords into it will improve your page’s search engine rankings.
• The meta keywords you use can have minimum repetition, but your title and meta descriptions should be unique.
• Review your links. Make sure your site doesn’t contain any broken links.
• Create an xml site map. Link it from your homepage, unless you have a large number of links. If you have more than 100 links, keep your site map on your second page. Also, use the webmaster console to send your site map to Google.
• When you’re looking for a host, be sure to choose one that allows you to be on your own individual IP address.
• Keep your page weight trim (less than 40K) so it will load faster and be discovered quicker by the search engines.
• Title brevity. Keep your page titles short and match it to your content heading. Avoid repeating titles.
• Use UL and LI to build a search engine friendly menu instead of using Javascript.
• Never use underscores in URLs – hyphens work better.
• Use 301 redirections for any URLs that aren’t www. URLs. This will keep your site from being split into two different sites to search engines.
• Call background images with CSS and use repetitive images for your backgrounds.
• Once your site is live, begin building relationships with other compatible sites to begin link exchanges. The more sites your link can be linked to, the greater your exposure and more sources of traffic you can generate.
Sign up for a free site test
Is your site search engine optimized? From time to time, search engine companies will tweak their search formulas to improve the quality of returned sites, and we are constantly reviewing search engine strategies to keep your marketing fresh and focused. Search engine optimization will dramatically increase the traffic you’ll see on your site. You’ve put all this time and money into developing a great product and a compelling website – why not make sure it’s going to get the traffic you want? Contact us today for a free, comprehensive report!
Effective, powerful marketing that gets your site in front of your customers consistently.
There are many ways to market your website, but the most powerful way is through search engine optimization. Your customers are looking for you right now. They’re Googling and Yahooing their way across the Internet, but if your site isn’t optimized so the search engines can find you and rank you high enough to be seen, your customers will end up on another site. Even websites with far less compelling content can get ranked higher through the hottest marketing strategy on the internet – search engine optimization.
Search engine optimization tips
Your website can be optimized in a number of ways. Here are some tips for reviewing your site for search engine optimization.
• Site development. Develop your site with DIV tags rather than tables. Table-based sites tend to load more slowly than sites that aren’t developed with tables.
• Write your own unique content for your home page. Search engines can spot plagiarized content and ignore it.
• Develop a realistic set of keywords and use them on your home page. Keywords are words or phrases people would use to find your site or product, and giving them presence on your home page will improve your site’s rankings.
• Keyword placement. The closer you can place your keywords to your site’s < body > tag, the better.
• Less Flash is more. Flash content slows down page loading, and takes more code to write than text.
• Make your meta mean something. Writing a meaningful meta description instead of just randomly dropping keywords into it will improve your page’s search engine rankings.
• The meta keywords you use can have minimum repetition, but your title and meta descriptions should be unique.
• Review your links. Make sure your site doesn’t contain any broken links.
• Create an xml site map. Link it from your homepage, unless you have a large number of links. If you have more than 100 links, keep your site map on your second page. Also, use the webmaster console to send your site map to Google.
• When you’re looking for a host, be sure to choose one that allows you to be on your own individual IP address.
• Keep your page weight trim (less than 40K) so it will load faster and be discovered quicker by the search engines.
• Title brevity. Keep your page titles short and match it to your content heading. Avoid repeating titles.
• Use UL and LI to build a search engine friendly menu instead of using Javascript.
• Never use underscores in URLs – hyphens work better.
• Use 301 redirections for any URLs that aren’t www. URLs. This will keep your site from being split into two different sites to search engines.
• Call background images with CSS and use repetitive images for your backgrounds.
• Once your site is live, begin building relationships with other compatible sites to begin link exchanges. The more sites your link can be linked to, the greater your exposure and more sources of traffic you can generate.
Sign up for a free site test
Is your site search engine optimized? From time to time, search engine companies will tweak their search formulas to improve the quality of returned sites, and we are constantly reviewing search engine strategies to keep your marketing fresh and focused. Search engine optimization will dramatically increase the traffic you’ll see on your site. You’ve put all this time and money into developing a great product and a compelling website – why not make sure it’s going to get the traffic you want? Contact us today for a free, comprehensive report!
Wednesday, 17 June 2009
Getting The Most Out Of Google Analytics
Getting The Most Out Of Google Analytics
You’ll be surprised at what you can learn about how your customers are finding you.
Sometimes it’s all too easy to get so close to your product that you lose the ability to be objective. You may find yourself in a similar situation with your website. What may seem like a finely honed marketing tool may be in need of a tune-up. Google Analytics is a free tool designed to analyze up to fifty web pages and generate detailed reports on each page’s performance. It can show you how visitors found your site, how they explored it, and advise you on what to do to enhance their visit. Signing up for Google Analytics is as easy as signing up for an email account, and even though the service is free, it’s remarkably thorough in the information it can provide on your website’s performance.
Top benefits
• If you have a Google Adwords account, you can see your Analytics reports on a separate tab. It’s easy to link the two accounts together, and it allows advertisers to compare their ads’ performance so they can utilize the best-performing ads. Analytics will also track other Google products, including AdSense.
• The Top Contest report lets you know which of your pages are driving the most views. If a page is showing a high bounce rate from viewers abandoning the page, this could be an indication that there are design issues with the page.
• In Google Analytics, “Goals” are website pages that become conversions for your site such as a purchase confirmation page or a thank you page that is seen in response to usage of a form on your site. By setting up Goals, you can gain insight as to which visitors are being converted to customers.
• Google Analytics can be shared within your organization so other key members of your staff can benefit from the myriad reports available, and you can act as the account administrator to determine exactly what access permissions each staff member is allowed.
• There are over 80 reports with drag and drop features available to give you insight to how your web pages are performing. You can also set up custom reports that will allow you to filter your information in whatever configuration makes the most sense for your business.
Navigating the Analytics interface
In the upper left corner of the orange page bar is a link (“Analytics settings”) that takes you back to your settings page for an overview of your accounts and profiles. There, you’ll be able to edit all your accounts and profiles. And from that page, you will be able to view your Google Analytics tracking code. Goals are also easily created there.
Also on the Analytics interface page, there is a drop down menu in the top orange page bar that lets you navigate quickly to any of your accounts. In the upper right corner of the Analytics interface is a “Settings” link that differs from the “Analytics settings” link. This “Settings” link allows you to determine which email addresses are associated with your account, and lets you determine which email notifications you want sent and to whom they should go.
To the right of the “Settings” link is a “My Account” link that will show you all of your Google accounts on one page. To the right of “My Account” you will find a “Help” link that offers support content from Google’s Help Center, Analytics Help Group, and others culled from over 30,000 pages of help-related content. Finally, at the right of the “Help” link is the “Sign Out” link.
Contact us for more assistance
Once you’ve set your site up for Google Analytics, contact us and let us show you how we can improve your site through our exclusive bespoke web design and search engine optimization. We’ll even throw in a free, comprehensive report to show you just how well your site performs for Google and all the other search engines.
You’ll be surprised at what you can learn about how your customers are finding you.
Sometimes it’s all too easy to get so close to your product that you lose the ability to be objective. You may find yourself in a similar situation with your website. What may seem like a finely honed marketing tool may be in need of a tune-up. Google Analytics is a free tool designed to analyze up to fifty web pages and generate detailed reports on each page’s performance. It can show you how visitors found your site, how they explored it, and advise you on what to do to enhance their visit. Signing up for Google Analytics is as easy as signing up for an email account, and even though the service is free, it’s remarkably thorough in the information it can provide on your website’s performance.
Top benefits
• If you have a Google Adwords account, you can see your Analytics reports on a separate tab. It’s easy to link the two accounts together, and it allows advertisers to compare their ads’ performance so they can utilize the best-performing ads. Analytics will also track other Google products, including AdSense.
• The Top Contest report lets you know which of your pages are driving the most views. If a page is showing a high bounce rate from viewers abandoning the page, this could be an indication that there are design issues with the page.
• In Google Analytics, “Goals” are website pages that become conversions for your site such as a purchase confirmation page or a thank you page that is seen in response to usage of a form on your site. By setting up Goals, you can gain insight as to which visitors are being converted to customers.
• Google Analytics can be shared within your organization so other key members of your staff can benefit from the myriad reports available, and you can act as the account administrator to determine exactly what access permissions each staff member is allowed.
• There are over 80 reports with drag and drop features available to give you insight to how your web pages are performing. You can also set up custom reports that will allow you to filter your information in whatever configuration makes the most sense for your business.
Navigating the Analytics interface
In the upper left corner of the orange page bar is a link (“Analytics settings”) that takes you back to your settings page for an overview of your accounts and profiles. There, you’ll be able to edit all your accounts and profiles. And from that page, you will be able to view your Google Analytics tracking code. Goals are also easily created there.
Also on the Analytics interface page, there is a drop down menu in the top orange page bar that lets you navigate quickly to any of your accounts. In the upper right corner of the Analytics interface is a “Settings” link that differs from the “Analytics settings” link. This “Settings” link allows you to determine which email addresses are associated with your account, and lets you determine which email notifications you want sent and to whom they should go.
To the right of the “Settings” link is a “My Account” link that will show you all of your Google accounts on one page. To the right of “My Account” you will find a “Help” link that offers support content from Google’s Help Center, Analytics Help Group, and others culled from over 30,000 pages of help-related content. Finally, at the right of the “Help” link is the “Sign Out” link.
Contact us for more assistance
Once you’ve set your site up for Google Analytics, contact us and let us show you how we can improve your site through our exclusive bespoke web design and search engine optimization. We’ll even throw in a free, comprehensive report to show you just how well your site performs for Google and all the other search engines.
Saturday, 13 June 2009
Are you ready to go global?
Internet Marketing – a brave new world
Are you ready to go global?
The Internet has revolutionized the way we communicate. Now, instead of real-time conversations between two people that spread information one person at a time, we all have the ability to communicate on a global scale. One voice can be heard by millions. It’s the same with your company. The Internet gives you access to a customer base that is on the biggest of stages – quite literally, the world.
Internet marketing strategies are different. That’s why we have developed Internet marketing tools that allow you to reach the world while building an intimate bond with each individual customer. In fact, we can show you how to refine the way your business communicates on every level, whether it’s with your vendors, your existing customers, or the new ones you want to reach via the world-wide web.
How to optimize your site for search engines
• Choose the right keywords that will get your site noticed. You should choose the same keywords your customers are most likely to use – words they’ll be using on the search engines to find you. Use them consistently throughout your website.
• Create a title tag relevant to your site containing the keywords. And it’s a good idea to add h1, h2, and h3 tags – typically small title tags with your keywords – and they will help further optimize your site.
• Perform a 301 redirect on any non-www. URLs to a www. URL to prevent search engines from classifying your site as two different websites. This will help keep your searches focused and prevent your rankings from being diluted.
• Make sure your link anchor text is built around your keywords. Google in particular takes a strong look at anchor text in its site cataloging. Be careful to use slight variations in your anchor text to prevent search engines from treating your site like it is spam
Other search engine optimization strategies
• Make sure all text on your site is written with the search engines in mind. Keyword usage within your site’s text will improve its ranking during searches.
• Be proactive and submit your site to search engines and other directories, rather than assume they are going to find you. This ensures your site is being cataloged and will alert your to any issues that might hurt your rankings.
• Review your site’s content on a regular basis. Content must be fresh and relevant in order to keep visitors returning to your site. And you will want to keep your keyword presence up throughout the site as you update it.
• Use a data analysis tool (such as Google Analytics) to review your site’s traffic and track how well your changes are impacting your site. You’ll gain valuable insight into your site’s traffic – what search engines are sending visitors to you, what countries and states they reside in, how well you’re converting visitors to sales, etc. You will also get a clearer picture of what keywords they’re using to look for you. Modify your keywords if you determine a trending phrase that will improve website traffic.
Free search engine optimization report
Take the first step toward maximizing your business’ potential. Contact us for a free, comprehensive report on how well your website performs with search engines – the first step in being found on the Internet. We’ll analyze your site for key word content, and show you how your site performs based on search engine optimization strategies. And we can show you how to improve that performance dramatically. So contact us for your free report right now, while you’re here. It’ll be the smartest move you’ll make.
Web Design Liverpool
Are you ready to go global?
The Internet has revolutionized the way we communicate. Now, instead of real-time conversations between two people that spread information one person at a time, we all have the ability to communicate on a global scale. One voice can be heard by millions. It’s the same with your company. The Internet gives you access to a customer base that is on the biggest of stages – quite literally, the world.
Internet marketing strategies are different. That’s why we have developed Internet marketing tools that allow you to reach the world while building an intimate bond with each individual customer. In fact, we can show you how to refine the way your business communicates on every level, whether it’s with your vendors, your existing customers, or the new ones you want to reach via the world-wide web.
How to optimize your site for search engines
• Choose the right keywords that will get your site noticed. You should choose the same keywords your customers are most likely to use – words they’ll be using on the search engines to find you. Use them consistently throughout your website.
• Create a title tag relevant to your site containing the keywords. And it’s a good idea to add h1, h2, and h3 tags – typically small title tags with your keywords – and they will help further optimize your site.
• Perform a 301 redirect on any non-www. URLs to a www. URL to prevent search engines from classifying your site as two different websites. This will help keep your searches focused and prevent your rankings from being diluted.
• Make sure your link anchor text is built around your keywords. Google in particular takes a strong look at anchor text in its site cataloging. Be careful to use slight variations in your anchor text to prevent search engines from treating your site like it is spam
Other search engine optimization strategies
• Make sure all text on your site is written with the search engines in mind. Keyword usage within your site’s text will improve its ranking during searches.
• Be proactive and submit your site to search engines and other directories, rather than assume they are going to find you. This ensures your site is being cataloged and will alert your to any issues that might hurt your rankings.
• Review your site’s content on a regular basis. Content must be fresh and relevant in order to keep visitors returning to your site. And you will want to keep your keyword presence up throughout the site as you update it.
• Use a data analysis tool (such as Google Analytics) to review your site’s traffic and track how well your changes are impacting your site. You’ll gain valuable insight into your site’s traffic – what search engines are sending visitors to you, what countries and states they reside in, how well you’re converting visitors to sales, etc. You will also get a clearer picture of what keywords they’re using to look for you. Modify your keywords if you determine a trending phrase that will improve website traffic.
Free search engine optimization report
Take the first step toward maximizing your business’ potential. Contact us for a free, comprehensive report on how well your website performs with search engines – the first step in being found on the Internet. We’ll analyze your site for key word content, and show you how your site performs based on search engine optimization strategies. And we can show you how to improve that performance dramatically. So contact us for your free report right now, while you’re here. It’ll be the smartest move you’ll make.
Web Design Liverpool
Thursday, 11 June 2009
Sign up for a free site test
Is your site search engine optimized? We can show you just how well it performs in a free, comprehensive test. We’ll examine your existing content and look at the relevant key words, then show you what the search engines see. We guarantee you will view your site in a whole new way. Contact us today for your free report!
Marketing Through Search Engine Optimization
Effective, powerful marketing that gets your site in front of your customers consistently.
There are many ways to market your website, but the most powerful way is through search engine optimization. Your customers are looking for you right now. They’re Googling and Yahooing their way across the Internet, but if your site isn’t optimized so the search engines can find you and rank you high enough to be seen, your customers will end up on another site. Even websites with far less compelling content can get ranked higher through the hottest marketing strategy on the internet – search engine optimization.
Proven search engine expertise to optimize your site
We know what makes search engines work. We know what they look for and how they rank sites. When a customer uses a search engine to look for a website, they will enter a word or phrase to pull up a list of sites that contain the word or phrase. These key words are used by search engines to catalog and rank sites. And the more a key word is used in the site, the higher it’s going to be ranked by the search engine. Also, your site’s size – how many pages and how much content it has – determines its presence and also is a consideration reviewed by search engines. Key words give your site relevance, and search engines determine how high to rank your site based on its presence and relevance.
Why search engine optimization works
Now that you know about how search engines see key words and use them to rank your site, you’re probably thinking why not just use a page of nothing but key words repeated a bunch of times in order to skew the search in your favor – well, search engines are one step ahead of the game. Search engines will block sites that over-use key words. Our expertise comes in knowing just how and where to strategically place key words in order to really optimize your site for the search engines. And we work with you to determine exactly what key words a customer might use to look for your web site, so not only are you using enough key words in the appropriate context and placement, you’re also using the right key words – smart ones that will set your site apart from your competitor’s.
Search engine optimization is smart marketing
There isn’t a more cost-effective way to market your website than search engine optimization. We can help laser focus your marketing so it cuts through the clutter and targets the people you want to reach. We can tailor your search engine optimization to synchronize perfectly with your long range business plan. And our tried and tested methods of search engine optimization will have your site standing head and shoulders above your competition.
From time to time, search engine companies will tweak their search formulas to improve the quality of returned sites, and we are constantly reviewing search engine strategies to keep your marketing fresh and focused. Search engine optimization will dramatically increase the traffic you’ll see on your site. You’ve put all this time and money into developing a great product and a compelling website – why not make sure it’s going to get the traffic you want?
Marketing Through Search Engine Optimization
Effective, powerful marketing that gets your site in front of your customers consistently.
There are many ways to market your website, but the most powerful way is through search engine optimization. Your customers are looking for you right now. They’re Googling and Yahooing their way across the Internet, but if your site isn’t optimized so the search engines can find you and rank you high enough to be seen, your customers will end up on another site. Even websites with far less compelling content can get ranked higher through the hottest marketing strategy on the internet – search engine optimization.
Proven search engine expertise to optimize your site
We know what makes search engines work. We know what they look for and how they rank sites. When a customer uses a search engine to look for a website, they will enter a word or phrase to pull up a list of sites that contain the word or phrase. These key words are used by search engines to catalog and rank sites. And the more a key word is used in the site, the higher it’s going to be ranked by the search engine. Also, your site’s size – how many pages and how much content it has – determines its presence and also is a consideration reviewed by search engines. Key words give your site relevance, and search engines determine how high to rank your site based on its presence and relevance.
Why search engine optimization works
Now that you know about how search engines see key words and use them to rank your site, you’re probably thinking why not just use a page of nothing but key words repeated a bunch of times in order to skew the search in your favor – well, search engines are one step ahead of the game. Search engines will block sites that over-use key words. Our expertise comes in knowing just how and where to strategically place key words in order to really optimize your site for the search engines. And we work with you to determine exactly what key words a customer might use to look for your web site, so not only are you using enough key words in the appropriate context and placement, you’re also using the right key words – smart ones that will set your site apart from your competitor’s.
Search engine optimization is smart marketing
There isn’t a more cost-effective way to market your website than search engine optimization. We can help laser focus your marketing so it cuts through the clutter and targets the people you want to reach. We can tailor your search engine optimization to synchronize perfectly with your long range business plan. And our tried and tested methods of search engine optimization will have your site standing head and shoulders above your competition.
From time to time, search engine companies will tweak their search formulas to improve the quality of returned sites, and we are constantly reviewing search engine strategies to keep your marketing fresh and focused. Search engine optimization will dramatically increase the traffic you’ll see on your site. You’ve put all this time and money into developing a great product and a compelling website – why not make sure it’s going to get the traffic you want?
Wednesday, 10 June 2009
FREE SEO REPORTS FOR ALL!
Marketing Through Search Engine Optimization
Effective, powerful marketing that gets your site in front of your customers consistently.
There are many ways to market your website, but the most powerful way is through search engine optimization. Your customers are looking for you right now. They’re Googling and Yahooing their way across the Internet, but if your site isn’t optimized so the search engines can find you and rank you high enough to be seen, your customers will end up on another site. Even websites with far less compelling content can get ranked higher through the hottest marketing strategy on the internet – search engine optimization.
Proven search engine expertise to optimize your site
We know what makes search engines work. We know what they look for and how they rank sites. When a customer uses a search engine to look for a website, they will enter a word or phrase to pull up a list of sites that contain the word or phrase. These key words are used by search engines to catalog and rank sites. And the more a key word is used in the site, the higher it’s going to be ranked by the search engine. Also, your site’s size – how many pages and how much content it has – determines its presence and also is a consideration reviewed by search engines. Key words give your site relevance, and search engines determine how high to rank your site based on its presence and relevance.
Why search engine optimization works
Now that you know about how search engines see key words and use them to rank your site, you’re probably thinking why not just use a page of nothing but key words repeated a bunch of times in order to skew the search in your favor – well, search engines are one step ahead of the game. Search engines will block sites that over-use key words. Our expertise comes in knowing just how and where to strategically place key words in order to really optimize your site for the search engines. And we work with you to determine exactly what key words a customer might use to look for your web site, so not only are you using enough key words in the appropriate context and placement, you’re also using the right key words – smart ones that will set your site apart from your competitor’s.
Search engine optimization is smart marketing
There isn’t a more cost-effective way to market your website than search engine optimization. We can help laser focus your marketing so it cuts through the clutter and targets the people you want to reach. We can tailor your search engine optimization to synchronize perfectly with your long range business plan. And our tried and tested methods of search engine optimization will have your site standing head and shoulders above your competition.
From time to time, search engine companies will tweak their search formulas to improve the quality of returned sites, and we are constantly reviewing search engine strategies to keep your marketing fresh and focused. Search engine optimization will dramatically increase the traffic you’ll see on your site. You’ve put all this time and money into developing a great product and a compelling website – why not make sure it’s going to get the traffic you want?
Sign up for a free site test
Is your site search engine optimized? We can show you just how well it performs in a free, comprehensive test. We’ll examine your existing content and look at the relevant key words, then show you what the search engines see. We guarantee you will view your site in a whole new way. Contact us today for your free report!
email us on business@optimassolutions.co.uk
follow us on twitter - http://twitter.com/optimassolution
visit our blog - http://optimaswebdesign.blogspot.com/
Effective, powerful marketing that gets your site in front of your customers consistently.
There are many ways to market your website, but the most powerful way is through search engine optimization. Your customers are looking for you right now. They’re Googling and Yahooing their way across the Internet, but if your site isn’t optimized so the search engines can find you and rank you high enough to be seen, your customers will end up on another site. Even websites with far less compelling content can get ranked higher through the hottest marketing strategy on the internet – search engine optimization.
Proven search engine expertise to optimize your site
We know what makes search engines work. We know what they look for and how they rank sites. When a customer uses a search engine to look for a website, they will enter a word or phrase to pull up a list of sites that contain the word or phrase. These key words are used by search engines to catalog and rank sites. And the more a key word is used in the site, the higher it’s going to be ranked by the search engine. Also, your site’s size – how many pages and how much content it has – determines its presence and also is a consideration reviewed by search engines. Key words give your site relevance, and search engines determine how high to rank your site based on its presence and relevance.
Why search engine optimization works
Now that you know about how search engines see key words and use them to rank your site, you’re probably thinking why not just use a page of nothing but key words repeated a bunch of times in order to skew the search in your favor – well, search engines are one step ahead of the game. Search engines will block sites that over-use key words. Our expertise comes in knowing just how and where to strategically place key words in order to really optimize your site for the search engines. And we work with you to determine exactly what key words a customer might use to look for your web site, so not only are you using enough key words in the appropriate context and placement, you’re also using the right key words – smart ones that will set your site apart from your competitor’s.
Search engine optimization is smart marketing
There isn’t a more cost-effective way to market your website than search engine optimization. We can help laser focus your marketing so it cuts through the clutter and targets the people you want to reach. We can tailor your search engine optimization to synchronize perfectly with your long range business plan. And our tried and tested methods of search engine optimization will have your site standing head and shoulders above your competition.
From time to time, search engine companies will tweak their search formulas to improve the quality of returned sites, and we are constantly reviewing search engine strategies to keep your marketing fresh and focused. Search engine optimization will dramatically increase the traffic you’ll see on your site. You’ve put all this time and money into developing a great product and a compelling website – why not make sure it’s going to get the traffic you want?
Sign up for a free site test
Is your site search engine optimized? We can show you just how well it performs in a free, comprehensive test. We’ll examine your existing content and look at the relevant key words, then show you what the search engines see. We guarantee you will view your site in a whole new way. Contact us today for your free report!
email us on business@optimassolutions.co.uk
follow us on twitter - http://twitter.com/optimassolution
visit our blog - http://optimaswebdesign.blogspot.com/
Employee referance!
I have known Mr ** both professionally and as a friend for 7 years. During that time he, on more than one occasion, has been known to strip to his undies whilst in the presence of impressionable young ladies. I have no doubt that Mr ** will replicate this behaviour in his taxi at some point in the future. He also has trouble presenting information to large groups of people, where he changes to a strange red 'glow' commonly known to his piers as 'defcon 1'.
However, on a positive note, he is able to jam his hand nearly all the way down the back of any unsuspecting ladies jeans on nights out. This is truly a feat worthy of praise.
However, on a positive note, he is able to jam his hand nearly all the way down the back of any unsuspecting ladies jeans on nights out. This is truly a feat worthy of praise.
Reach the world through Internet Marketing
Whether you want to reach the world, or improve the reach in your corner of it, we can help.
There’s a revolution going on. Is your business ready for it, or does it feel like you’re missing out? The Internet has changed the scope and potential of marketing. Marketing strategies that used to be relevant in traditional media like television, print, and radio are simply not getting the reach and return. Nor can they compete with the Internet. With Internet marketing you now have the opportunity for a two way, ongoing dialog with your customers. You have a wealth of tools at your disposal to build brand awareness and market your product. The question is, do you know how to use them?
How to maximize your existing database with email marketing
You know how much time is involved in building an email database, and you know that the integrity and purity of that database is a key component of your overall sales health. Certainly it’s important to grow that database, but focusing on the existing one is important too. If your customers are passionate enough about your product to allow you email access to them, then you have the opportunity to build a lucrative relationship with that customer base. And you’ve already won them once, or else you wouldn’t have them in your database to begin with. Here are some tips to generate sales:
• Touch your database on a regular basis. It’s a basic rule of sales – it takes ten prospects to generate one sale. And with email campaigns, it typically takes multiple contacts to convert that email address into a purchase – sometimes as many as seven contacts.
• Follow up and follow through. Once you have generated response via your email campaign, don’t assume the customer will take the final steps to complete the transaction. When an email campaign generates a serious lead, pick up the phone and add a human touch to seal the deal.
• Keep a calendar of holidays and birthdays. A well written email campaign that’s creative and sincere and timed around significant holidays will build goodwill. And when you’re able to customize a birthday message for your database respondents, you’re bringing another humanizing element to the online experience.
• If you’re going to run a special promotion, make sure it’s a legitimate value to the customer. An offer that asks your customer to spend $100 in order to save $2 may not be as enticing as an offer of free shipping with every order over a set amount. Remember, what may seem like a great value to you may seem like a lot of hype to your customers. And if your promotions aren’t offering significant value, your email will end up in someone’s spam folder.
• Use graphics with care. Too much flash can make your email slow to load for some users. And with smartphones and the mobile web gaining in popularity, it’s important to think about how your email message is going to translate to the small screen. Before you send out that mass campaign, test the email on yourself or on other close associates and compare notes.
Building your brand via Internet marketing
We have years of experience designing and optimizing sites and implementing powerful campaigns that get results for our marketing partners. You can tap into that rich marketplace too. Through Internet marketing, your business can boost its exposure dramatically and become an interactive partner with its customers, building lasting loyalty while reaching new customers. We’ll gladly review your website for free and deliver a comprehensive report on how well it’s performing for you – and how much better it could be working for you too. Contact us today and let us show you how to take your business to the next level – and beyond.
Web Design Liverpool
There’s a revolution going on. Is your business ready for it, or does it feel like you’re missing out? The Internet has changed the scope and potential of marketing. Marketing strategies that used to be relevant in traditional media like television, print, and radio are simply not getting the reach and return. Nor can they compete with the Internet. With Internet marketing you now have the opportunity for a two way, ongoing dialog with your customers. You have a wealth of tools at your disposal to build brand awareness and market your product. The question is, do you know how to use them?
How to maximize your existing database with email marketing
You know how much time is involved in building an email database, and you know that the integrity and purity of that database is a key component of your overall sales health. Certainly it’s important to grow that database, but focusing on the existing one is important too. If your customers are passionate enough about your product to allow you email access to them, then you have the opportunity to build a lucrative relationship with that customer base. And you’ve already won them once, or else you wouldn’t have them in your database to begin with. Here are some tips to generate sales:
• Touch your database on a regular basis. It’s a basic rule of sales – it takes ten prospects to generate one sale. And with email campaigns, it typically takes multiple contacts to convert that email address into a purchase – sometimes as many as seven contacts.
• Follow up and follow through. Once you have generated response via your email campaign, don’t assume the customer will take the final steps to complete the transaction. When an email campaign generates a serious lead, pick up the phone and add a human touch to seal the deal.
• Keep a calendar of holidays and birthdays. A well written email campaign that’s creative and sincere and timed around significant holidays will build goodwill. And when you’re able to customize a birthday message for your database respondents, you’re bringing another humanizing element to the online experience.
• If you’re going to run a special promotion, make sure it’s a legitimate value to the customer. An offer that asks your customer to spend $100 in order to save $2 may not be as enticing as an offer of free shipping with every order over a set amount. Remember, what may seem like a great value to you may seem like a lot of hype to your customers. And if your promotions aren’t offering significant value, your email will end up in someone’s spam folder.
• Use graphics with care. Too much flash can make your email slow to load for some users. And with smartphones and the mobile web gaining in popularity, it’s important to think about how your email message is going to translate to the small screen. Before you send out that mass campaign, test the email on yourself or on other close associates and compare notes.
Building your brand via Internet marketing
We have years of experience designing and optimizing sites and implementing powerful campaigns that get results for our marketing partners. You can tap into that rich marketplace too. Through Internet marketing, your business can boost its exposure dramatically and become an interactive partner with its customers, building lasting loyalty while reaching new customers. We’ll gladly review your website for free and deliver a comprehensive report on how well it’s performing for you – and how much better it could be working for you too. Contact us today and let us show you how to take your business to the next level – and beyond.
Web Design Liverpool
Tuesday, 9 June 2009
Empower your business.
Website Design Technology
Your customers are looking for you right now. And with a well-designed website, they’re going to have a much easier time finding you on the Internet. That’s our specialty – we design websites from scratch (bespoke design) and that means your site will be unique to your business’ needs. The technology for web design is constantly being updated, and we make it our business to stay on top of updates in design. The end result for you is a functional, easy to use site that is current and sophisticated.
Cascading style sheets
Cascading style sheets are a great way to define and set up the desired structure in relation to colors, typeset and spacing, etc. without affecting the HTML’s definition of document structure or meta tags. HTML defines the content structure, while CSS defines how they’re displayed.
There is a default style to HTML tags but with CSS you can alter them through the creation of style sheets that create styles to all occurrences of a given tag or to a group of tags if you prefer. In this way, styles can be shared throughout your site by multiple documents, and it is as simple to define a style sheet within an HTML page as using a STLYE tag between the < head > and < / head > tags. Or you may want to define your style sheets in a separate file (known as an external style sheet) to be referenced by a specific URL on your site. This can be done by using a LINK tag in the head of the document in the same manner as used with the STYLE tag.
A browser reads a style sheet in order to format the document it’s presenting. Style sheets can be inserted three ways:
External style sheets. When you need one style to be used on many pages, external style sheets are the way to go. This makes changing the look of your entire website as easy as changing one file. Each page using that style sheet must link back to the style sheet by inserting a < link > tag inside your page’s head section. You can write an external style sheet in any simple text editor and save it as a .css file.
Internal style sheets. Use these when you want a singular look for a particular document. Internal style sheets are placed in your page’s head section with a < style > tag. If an older browser doesn’t support style tags the content will still be displayed on the page, but the < style > tag will be ignored.
Inline style sheets. These are best used for a singular event occurrence. Inline style sheets mix content and presentation and this means you lose the flexibility inherent in style sheets, which is why using them sparingly is advisable. With inline style sheets the relevant style attribute is used in the tag to perhaps change margins or fonts.
Custom web designs for every need
We know the most important part of your relationship with your customers is trust. That’s why our site designs focus on security and reliability. We make sure that feeling of trust is conveyed in every facet of your site’s design. And your customers will come back to do business again, knowing they’re doing so in a safe and secure environment.
No matter what type of site your business needs, our designers are ready to assemble a one of a kind site completely from scratch. We will deliver a site that is as unique in identity as your business is, and we’ll deliver a site that will be a long-lasting marketing tool for your business.
Optimas Web Design
Your customers are looking for you right now. And with a well-designed website, they’re going to have a much easier time finding you on the Internet. That’s our specialty – we design websites from scratch (bespoke design) and that means your site will be unique to your business’ needs. The technology for web design is constantly being updated, and we make it our business to stay on top of updates in design. The end result for you is a functional, easy to use site that is current and sophisticated.
Cascading style sheets
Cascading style sheets are a great way to define and set up the desired structure in relation to colors, typeset and spacing, etc. without affecting the HTML’s definition of document structure or meta tags. HTML defines the content structure, while CSS defines how they’re displayed.
There is a default style to HTML tags but with CSS you can alter them through the creation of style sheets that create styles to all occurrences of a given tag or to a group of tags if you prefer. In this way, styles can be shared throughout your site by multiple documents, and it is as simple to define a style sheet within an HTML page as using a STLYE tag between the < head > and < / head > tags. Or you may want to define your style sheets in a separate file (known as an external style sheet) to be referenced by a specific URL on your site. This can be done by using a LINK tag in the head of the document in the same manner as used with the STYLE tag.
A browser reads a style sheet in order to format the document it’s presenting. Style sheets can be inserted three ways:
External style sheets. When you need one style to be used on many pages, external style sheets are the way to go. This makes changing the look of your entire website as easy as changing one file. Each page using that style sheet must link back to the style sheet by inserting a < link > tag inside your page’s head section. You can write an external style sheet in any simple text editor and save it as a .css file.
Internal style sheets. Use these when you want a singular look for a particular document. Internal style sheets are placed in your page’s head section with a < style > tag. If an older browser doesn’t support style tags the content will still be displayed on the page, but the < style > tag will be ignored.
Inline style sheets. These are best used for a singular event occurrence. Inline style sheets mix content and presentation and this means you lose the flexibility inherent in style sheets, which is why using them sparingly is advisable. With inline style sheets the relevant style attribute is used in the tag to perhaps change margins or fonts.
Custom web designs for every need
We know the most important part of your relationship with your customers is trust. That’s why our site designs focus on security and reliability. We make sure that feeling of trust is conveyed in every facet of your site’s design. And your customers will come back to do business again, knowing they’re doing so in a safe and secure environment.
No matter what type of site your business needs, our designers are ready to assemble a one of a kind site completely from scratch. We will deliver a site that is as unique in identity as your business is, and we’ll deliver a site that will be a long-lasting marketing tool for your business.
Optimas Web Design
Sunday, 7 June 2009
Be Seen With Social Media Marketing
Be Seen With Social Media Marketing
Increase brand awareness for your business while driving traffic to your website.
Social media marketing can create many opportunities for your business. Being a part of social networks is a way of gaining brand approval for your business, and it is a logical extension of your marketing efforts. You can build compelling profile pages and create fan areas that can get customers excited about your business. You can provide important contact information and use your social networking site for press releases and useful communication with your customer base. And you can use these sites to drive traffic to your website by linking between your company’s site and your social network pages. And while there are plenty of social media sites available, it’s not necessarily beneficial to be on all of them – that’s far too time consuming. Your best bet is to experiment with a few well-chosen sites then pour your focus into the one or two that are getting you the best response.
Dos and don’ts
There are certain challenges to social media marketing. Since it’s a social environment and a place where many people interact and network, spamming them with heavy handed advertising messages will just get you ignored and blocked. Knowing how to be a part of these communities is important and will pay dividends in getting your business accepted. Here are some guidelines to follow:
Remember the art of conversation. Aggressive marketing techniques will get you ‘unfriended’ quickly and your network will dwindle. Be conversational, not repetitive…that’s what will get your comments noticed and that’s what will drive people to your product. You can create an announcement for significant things but repeating that news will get you tuned out. Conversational information wins everytime.
Protect your information online. There are plenty of scam artists on these sites, and you owe it to your business to review all the privacy settings on your social profile and make sure it – and your customers’ information – is protected.
Use social networking sites to promote your company’s blog posts. There are many free programs that will tie into all of your social media sites, such as Ping.com’s dashboard, and you can send one status update post to all the sites you’re on, complete with a link that sends readers to your company’s website, where they can read your blog – AND learn more about your company.
Don’t ever forget that everything you post is in a public setting. Always make your comments and posts a positive reflection of your company and stay away from controversy. You know that viral marketing is word of mouth marketing, right? Well, viral marketing can also happen from a badly thought out post. And on the Internet, that kind of bad publicity can linger for quite some time.
As an entrepreneur, you can take advantage of the phenomenon of social networking sites and create buzz for your business in ways that you can’t put a price tag on. In fact, the very nature of these sites creates a friendly environment that will allow you to quickly build a reputation for your business with a modest, well-placed investment of time. And you can create a circular route of traffic from your social networking sites back to your website, and create return links for customers to follow you on your social networking sites.
Let us treat you to a free site evaluation
We know how to apply more firepower to your site – including the best ways to use social media and social networking. It all starts with our free, comprehensive site review. Contact us today and let us put together a winning plan that’ll get your site seen by the exact people who need to see you – your customers.
Optimas Web Design
Increase brand awareness for your business while driving traffic to your website.
Social media marketing can create many opportunities for your business. Being a part of social networks is a way of gaining brand approval for your business, and it is a logical extension of your marketing efforts. You can build compelling profile pages and create fan areas that can get customers excited about your business. You can provide important contact information and use your social networking site for press releases and useful communication with your customer base. And you can use these sites to drive traffic to your website by linking between your company’s site and your social network pages. And while there are plenty of social media sites available, it’s not necessarily beneficial to be on all of them – that’s far too time consuming. Your best bet is to experiment with a few well-chosen sites then pour your focus into the one or two that are getting you the best response.
Dos and don’ts
There are certain challenges to social media marketing. Since it’s a social environment and a place where many people interact and network, spamming them with heavy handed advertising messages will just get you ignored and blocked. Knowing how to be a part of these communities is important and will pay dividends in getting your business accepted. Here are some guidelines to follow:
Remember the art of conversation. Aggressive marketing techniques will get you ‘unfriended’ quickly and your network will dwindle. Be conversational, not repetitive…that’s what will get your comments noticed and that’s what will drive people to your product. You can create an announcement for significant things but repeating that news will get you tuned out. Conversational information wins everytime.
Protect your information online. There are plenty of scam artists on these sites, and you owe it to your business to review all the privacy settings on your social profile and make sure it – and your customers’ information – is protected.
Use social networking sites to promote your company’s blog posts. There are many free programs that will tie into all of your social media sites, such as Ping.com’s dashboard, and you can send one status update post to all the sites you’re on, complete with a link that sends readers to your company’s website, where they can read your blog – AND learn more about your company.
Don’t ever forget that everything you post is in a public setting. Always make your comments and posts a positive reflection of your company and stay away from controversy. You know that viral marketing is word of mouth marketing, right? Well, viral marketing can also happen from a badly thought out post. And on the Internet, that kind of bad publicity can linger for quite some time.
As an entrepreneur, you can take advantage of the phenomenon of social networking sites and create buzz for your business in ways that you can’t put a price tag on. In fact, the very nature of these sites creates a friendly environment that will allow you to quickly build a reputation for your business with a modest, well-placed investment of time. And you can create a circular route of traffic from your social networking sites back to your website, and create return links for customers to follow you on your social networking sites.
Let us treat you to a free site evaluation
We know how to apply more firepower to your site – including the best ways to use social media and social networking. It all starts with our free, comprehensive site review. Contact us today and let us put together a winning plan that’ll get your site seen by the exact people who need to see you – your customers.
Optimas Web Design
Saturday, 6 June 2009
What you don’t know can hurt you and your business.
Increase Your Traffic With Google Analytics
If you’ve ever wanted to learn more about what makes your website work (and what makes it NOT work) there is a free tool available to assist you in accessing more data about your website traffic. It’s available from search engine giant Google, and it’s called Google Analytics. Google Analytics is available at http://analytics.google.com and is capable of providing a motherlode of useful information you can apply to improving your website’s performance. The level of sophistication is quite impressive, with over 80 reports available and even more custom reports you can create. There are also graphs and charts, and areas that allow you to test new content out against visitor usage data.
First steps for learning Google Analytics tutorial
Instead of overwhelming you with confusing numbers and pie-charts that can leave you lost in a sea of indecision, Google Analytics actually gives you information you can use to make sound business decisions on your advertising and web site’s design. You’ll learn what keywords are working to bring in the highest volume of business, which ads are generating the best response, and which pages and content are giving you the best bang for your buck. And Google offers a free online course to help you learn all you need to know.
Introductory Lesson: Here, you’ll learn how Google Analytics works, how to set data sharing preferences, how often your data is updated and how it’s stored.
Navigating Google Analytics interface: This tutorial shows you how to set date and comparison ranges, how to email reports to others at your company, how to export your data, and how to sort report data.
How to install your tracking code for Google Analytics: Learn how to create your new account and where to install the tracking code, how to verify your tracking code installation, and tips on websites that may require customization in order to allow Analytics to track data.
Tutorial to learn how to interpret Google Analytic’s reports
Guidelines on interpreting reports: See how to interpret the data you’re getting from Google Analytics, and how to see trends in your data.
Understanding page views, visits, and visitors: This is where to go to find information on your site’s page views, visits, and visitors. You’ll learn how this data is calculated, and learn key differences between unique visitors and returning visitors.
Time metrics: This tutorial helps you gain insight on the amount of time being spent on each individual page, as well as how time spent on your site is calculated by Google Analytics.
Your site's traffic sources: You’ll learn exactly what is driving traffic to your website, and what traffic sources are doing the best job of driving visitors to your site. This is also a great place to learn more about keyword reports so you can fine-tune the ones you’re using.
Site content reports: You’ll learn which pages your visitors are finding first and what you can learn from those landing pages, and you’ll learn more about Google Analytics’ Navigation Summary reports.
Once you’ve viewed these tutorials, you’ll have a good fundamental understanding of what Google Analytics can do to help you improve your site. There are many more tutorials available that will let you get deeper into the data, and once you take a look under the hood, contact us for information on how we can help you tune your site up through search engine optimization, additional content services, web hosting and more. When you partner with us, you’ll learn how our clean, bespoke designs will help you maximize traffic and you’ll notice the improvement in your Google Analytics tracking.
If you’ve ever wanted to learn more about what makes your website work (and what makes it NOT work) there is a free tool available to assist you in accessing more data about your website traffic. It’s available from search engine giant Google, and it’s called Google Analytics. Google Analytics is available at http://analytics.google.com and is capable of providing a motherlode of useful information you can apply to improving your website’s performance. The level of sophistication is quite impressive, with over 80 reports available and even more custom reports you can create. There are also graphs and charts, and areas that allow you to test new content out against visitor usage data.
First steps for learning Google Analytics tutorial
Instead of overwhelming you with confusing numbers and pie-charts that can leave you lost in a sea of indecision, Google Analytics actually gives you information you can use to make sound business decisions on your advertising and web site’s design. You’ll learn what keywords are working to bring in the highest volume of business, which ads are generating the best response, and which pages and content are giving you the best bang for your buck. And Google offers a free online course to help you learn all you need to know.
Introductory Lesson: Here, you’ll learn how Google Analytics works, how to set data sharing preferences, how often your data is updated and how it’s stored.
Navigating Google Analytics interface: This tutorial shows you how to set date and comparison ranges, how to email reports to others at your company, how to export your data, and how to sort report data.
How to install your tracking code for Google Analytics: Learn how to create your new account and where to install the tracking code, how to verify your tracking code installation, and tips on websites that may require customization in order to allow Analytics to track data.
Tutorial to learn how to interpret Google Analytic’s reports
Guidelines on interpreting reports: See how to interpret the data you’re getting from Google Analytics, and how to see trends in your data.
Understanding page views, visits, and visitors: This is where to go to find information on your site’s page views, visits, and visitors. You’ll learn how this data is calculated, and learn key differences between unique visitors and returning visitors.
Time metrics: This tutorial helps you gain insight on the amount of time being spent on each individual page, as well as how time spent on your site is calculated by Google Analytics.
Your site's traffic sources: You’ll learn exactly what is driving traffic to your website, and what traffic sources are doing the best job of driving visitors to your site. This is also a great place to learn more about keyword reports so you can fine-tune the ones you’re using.
Site content reports: You’ll learn which pages your visitors are finding first and what you can learn from those landing pages, and you’ll learn more about Google Analytics’ Navigation Summary reports.
Once you’ve viewed these tutorials, you’ll have a good fundamental understanding of what Google Analytics can do to help you improve your site. There are many more tutorials available that will let you get deeper into the data, and once you take a look under the hood, contact us for information on how we can help you tune your site up through search engine optimization, additional content services, web hosting and more. When you partner with us, you’ll learn how our clean, bespoke designs will help you maximize traffic and you’ll notice the improvement in your Google Analytics tracking.
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